circle x square
World Expo creative production consultant
A world exhibition is a unique cross road of Nations, meeting every 5 years to exchange, promote and co-operate on a dedicated theme related to sustainability. For participating countries, it is the mission of soft diplomacy to showcase the best of both public and private sectors through human, social and scientific progress. One of the best ways to answer this challenge is to apply national branding.
Services
Consulting and operational strategy
Advice on the design and realization of a pavilion
Support during the participation project
Development of a national identity
Advice in partnership optimization
Project Management Consultancy
Experiences As International Participant
International Participant x BIE delegate
Project Management Office for Expo Riyadh 2030 bid book.
For host cities, it is a one time opportunity to welcome the entire world, update infrastructures of the region and boost the local economy.
For countries that have decided to be candidates to hold a world exhibition, it is a long project to develop national and international image (nation branding), reinforce bilateral relations, open unlimited economic sources and increase the touristic sector. Those special events encourage education and become an ephemeral city-lab to improve our society in a multicultural environment.
It takes a few years for the organizer (host city), the participating countries (international pavilions), the construction companies and the communication agencies, to name a few, to work together with the intention of capturing the curiosity of the world wide visitors to the expo.
The main challenge is to keep all the visitors captivated by the expo from the first day to the last.
To be successful, you have to set objectives, prepare strategy, create tools, limit/anticipate/manage risks, optimize spin-offs/investments and create a framework in a multi-cultural environment under often “unforeseen” constraints.
circle x square advice and support:
- Bidding committees to host a specialized or universal exhibition
- The host city of a specialized or universal exhibition
- The international countries participating in a specialized or universal exhibition
- Companies that meet the specifications of the participating countries
Expertise
- Public Relations
- Human Resources (job profiles, rotation, staff optimization)
- Anticipate problems to find appropriate solutions
- Handle relations with partners and institutions
- Build a network of media relations and participants
- Preventing conflicts and activating the necessary resources
- Set up tools in adequacy with the targets
- Ensures the consistency of messages and visuals, particularly internally and externally and with respect to the various audiences
- Organize the implementation of the defined communication actions and follow-up
- Communicate in an inter-cultural and international context
- Development and creation of a national identity
- Application of the texts relating to protocol
- Advice and decisions adapted to the circumstances: bilateral and multilateral visits in relation with the diplomatic representations of foreign countries and international organizations
- Organization of national ceremonies
- Relations with foreign protocol services
- Identification and resolution of dysfunctions
- Implementation of procedures and training of personnel
Delegate for the Principality of Monaco from 2017 to 2021 (executive committee)
- Operational representative of the delegation
- Feedback during the construction, operation and decommissioning phases of the exhibitions
- Analysis of the bidding projects for the Princely Government
- Review of special regulations and bidding documents
- Technical knowledge of the BIE
Contact us